Ivalua NOW EMEA - 2023


Felicity (CASEY) McGrath

Irish Distillers Pernod Ricard

Global Planning Director


Felicity is the Global Planning Director for Irish Distillers Pernod Ricard, headquartered in Dublin, Ireland. She is a Strategic Leader of people and organisations, with over 20 years' expertise in the delivery of global and local Brand & Portfolio Strategy and, more recently, Organisational Renewal and Transformation, to drive value creation and growth revenue. Her previous experience includes Brand Marketing and Commercial experience including Director positions and roles held in Ireland and Germany. In addition, she led many successful Change Management projects across Marketing and Sales teams.